Create Allied Health Services

The Brief

Create Allied Health Services is a Sydney NDIS-registered allied health provider founded by Kate Engledow — an AASW-registered clinical social worker and PhD candidate with partnerships across iCare, WorkCover, and DVA. The clinical expertise was serious. The digital presence was a problem.

The existing Squarespace site had the right content but was technically invisible: AI search crawlers blocked by default, broken sitemap URLs, multiple competing H1 tags per page, a misspelled URL costing ranking equity, and schema auto-generated with errors that prevented Google from using it. An initial audit on 4 April 2026 landed at an overall SEO health score of 38/100.

The rebuild target was a custom, static NDIS website on Vercel with clean architecture, proper schema deployment, unblocked AI search crawlers, and the E-E-A-T signals that Google and AI systems actually reward for healthcare content.

Before vs After — Quick Audit

The April 4 pre-rebuild audit produced a detailed category-by-category score. After the rebuild went live on 5 April 2026 and the technical work was completed, we re-audited the live site. Side-by-side headline scores:

Category scores (before → after)

Category	Before	After
Overall SEO Health	38/100	80+/100
Schema / Structured Data	9/100	85/100
On-Page SEO	40/100	80/100
Content Quality & E-E-A-T	42/100	75/100
Technical SEO	54/100	85/100
AI Search Readiness	41/100	85/100
Local SEO	31/100	70/100
Mobile Time to Interactive	18.4s	2.6s

What Was Delivered

A full rebuild rather than a Squarespace patch — because the platform ceiling was what was blocking the technical gains. Concrete deliverables:

Content and structure

• 32 pages built from scratch as static HTML — homepage, about, contact, careers, referrals, and dedicated service pages for NDIS, psychosocial support, hospital discharge, housing, guardianship, aged care, mental health, supervision, and service packages
• 3 keyword-targeted landing pages for high-intent NDIS queries: "NDIS social worker Sydney", "NDIS registered provider", and "iCare social work"
• 12 blog posts published covering NDIS plan reviews, psychosocial assessments, hospital discharge planning, aged care transitions, guardianship, mental health coverage, and workcover/iCare — up from 2 stale posts last updated Nov 2023
• 48+ FAQ entries across 10 service pages — directly feeding AI systems the structured Q&A content they prefer to cite

Technical SEO

• Validated JSON-LD schema markup including WebSite, MedicalBusiness, and supporting types
• Canonical tags on every page preventing duplicate-content issues
• Full OG and Twitter card meta on every template — social previews now render properly
• Clean, human-readable URLs with correct spellings
• Single-H1 heading hierarchy across every page
• XML sitemap with 33 URLs submitted to Google Search Console
• Proper meta descriptions written for every page template

AI search visibility

• robots.txt explicitly welcoming GPTBot, ClaudeBot, PerplexityBot, ChatGPT-User, Applebot-Extended, Google-Extended, and cohere-ai
• FAQ-structured content designed to be lifted by AI Overviews, Perplexity, and ChatGPT answers
• Named founder and credentials (Kate Engledow, AASW, PhD candidate) surfaced prominently for E-E-A-T signals

Performance

• Static HTML served from Vercel's edge CDN — no JavaScript rendering dependency
• Mobile Time to Interactive reduced from 18.4s to 2.6s (7x improvement)
• Largest Contentful Paint improved 5.5x
• Stable hosting costs with no platform vendor lock-in

Migration execution

• Domain migration completed with DNS configuration and SSL provisioning
• Legacy page architecture retired; redirects in place where historical URLs existed
• GA4 analytics installed site-wide from day one for measurable performance tracking
• Navigation corrected to include iCare & WorkCover across all 32 pages after initial live feedback
• Colour palette shifted to warm orange lead (#E8762B) to match founder's brand direction
• Hospital names generalised to "private and public hospitals across Greater Sydney" per client feedback for better geographic coverage

Key Numbers

• 32 pages built and deployed
• 12 blog posts published (up from 2)
• 48+ FAQ entries across 10 service pages
• 3 keyword-targeted landing pages for high-intent NDIS search
• 7x faster mobile Time to Interactive (18.4s → 2.6s)
• 5.5x faster Largest Contentful Paint
• 8 AI crawler agents explicitly welcomed via robots.txt
• 33 URLs in the clean sitemap (zero broken)
• Zero downtime on the DNS cutover

The Result

Create Allied Health now has a digital presence that matches the clinical quality behind the scenes. The SEO health score moved from 38/100 (failing across most categories) to 80+/100 (strong in every category), and the mobile experience went from unusable-feeling (18.4s TTI) to instant (2.6s TTI).

The site is positioned to compete for AI-search citations — a channel that was entirely closed on Squarespace — and has the E-E-A-T signals (named qualified founder, NDIS registration, institutional partnerships, keyword-targeted landing pages) that Google rewards for YMYL healthcare content. The foundation is set for measurable organic growth over the months ahead.

Related reading

• Functional Patterns Brisbane — Squarespace to Vercel migration case study
• Web Design Brisbane — small business websites from $500
• SEO Agency Brisbane — affordable SEO services
• AI Search Optimisation for Brisbane Businesses
• Google Business Profile management