Google Ads management,
run by AI, signed off by humans.
Daily anomaly monitoring. Weekly Claude-powered optimisation. Every change reviewed by a human before it goes live. From $399 a month — roughly half what a traditional agency charges.
No lock-in contract. Month-to-month. Cancel anytime.
The Problem
Most ad agencies are slow and expensive
You hire an agency, pay $1,500+ per month, and an account manager glances at your account once a week. Half the optimisation opportunities get missed. Costs creep up. Results plateau.
Slow iteration
Weekly check-ins at best. Anomalies and budget overruns can run for days before anyone notices.
Expensive overhead
You're paying for someone's office, their account manager's salary, their layers of admin — not for the work itself.
Opaque reporting
Generic monthly PDFs full of jargon. You can't tell what was actually changed, why, or whether it worked.
How It Works
Daily AI analysis. Weekly human approval. Continuous optimisation.
A closed loop that catches more opportunities than a human alone — without ever giving an algorithm a blank cheque.
Daily snapshot & anomaly check
Every night, we ingest your campaigns, ad groups, keywords, ads, and conversion data into a private database. An automated check flags spend spikes, CTR drops, conversion drought, and budget pacing issues.
High-severity anomalies trigger an instant alert. No more paying for a wasted week.
Weekly Claude-powered review
Each week, Claude analyses 90 days of performance against your business goals and proposes specific changes — pause this keyword, increase that bid, add these negatives, test this ad copy.
Every recommendation comes with reasoning, supporting data, and a one-click approve / reject / modify.
Approved changes go live
A human reviewer (us) approves each recommendation. Approved changes are pushed to Google Ads via the official API and logged with full before/after state.
If anything underperforms, one-click rollback restores the previous state in seconds.
What's Included
Everything an agency does. None of the agency overhead.
Search terms mining
Weekly negative keyword recommendations from your search terms report.
Bid & budget optimisation
Targeted bid changes on converting keywords; budget reallocation across campaigns.
Ad copy testing
AI-generated headline and description variations to combat ad fatigue.
Daily anomaly alerts
Spend spikes, CTR collapses, and conversion droughts caught within 24 hours, not weeks.
Audit log & rollback
Every change logged with before/after state. One-click revert if results dip.
Plain-English reporting
Weekly email summary of changes made and what moved. Monthly branded PDF.
Quality score tracking
Quality score trends monitored at the keyword level — flagged when they decay.
Geo & device targeting
Location and device bid adjustments based on conversion data, not guesswork.
Human in the loop
Every change reviewed and approved by a real human before it touches your account.
Pricing
Simple, transparent pricing
No setup fees. No lock-in. Cancel anytime with 30 days notice.
Lite
Trades, local services, single-product brands
Ad spend up to $2,000/month
- Daily anomaly monitoring
- Weekly Claude-powered review
- Search terms mining
- Audit log & one-click rollback
- Monthly plain-English email report
- Google Ads (Search + Display)
Pro
Growing businesses, e-commerce, multi-location
Ad spend up to $10,000/month
- Everything in Lite, plus:
- Telegram / SMS instant alerts on high-severity anomalies
- Ad copy generation & A/B testing
- Performance Max + Shopping campaign support
- GA4 conversion validation & tracking audit
- Monthly branded PDF report
- Quarterly 30-min strategy call
Scale
High-volume e-commerce, multi-platform
Ad spend up to $30,000/month
- Everything in Pro, plus:
- Meta Ads (Facebook + Instagram) management
- Cross-platform budget optimisation
- Twice-weekly optimisation reviews
- Dedicated Slack / WhatsApp channel
- Monthly 1-hour strategy call
- Custom dashboard access
Compare
Why businesses are switching to AI-managed ads
| Traditional Agency | Arclight Ads | DIY (Doing It Yourself) | |
|---|---|---|---|
| Monthly fee | $1,500 – $3,000 | $399 – $1,299 | $0 (your time) |
| Account check frequency | Weekly at best | Daily monitoring + weekly review | Whenever you remember |
| Anomaly response time | Days | Within 24 hours | Whenever you notice |
| Recommendation source | Account manager experience | Claude + 90-day data + your account context | Google's own suggestions |
| Audit log & rollback | Sometimes, by request | Every change, one-click revert | None |
| Lock-in contract | 3–12 months typical | None — month-to-month | N/A |
| Setup time | 2–4 weeks onboarding | 3–5 business days | Hours per week, ongoing |
FAQ
Common questions
How is this different from a traditional Google Ads agency?
Does the AI make changes to my account automatically?
Is there a lock-in contract?
What does the weekly review actually look at?
Do I need to switch from my current ad agency immediately?
What ad platforms do you support?
How quickly do I see results?
Who actually owns the account and the data?
Find out where your ad spend is leaking
Free 20-minute account audit. We'll connect to your Google Ads account in read-only mode, run our AI analysis, and walk you through what we find. No commitment, no sales pitch.