Google Ads, run by AI — signed off by humans.
Daily anomaly monitoring. Weekly Claude-powered optimisation. Every change reviewed by a human before it goes live. From $399 a month — roughly half what a traditional agency charges.
No lock-in contract. Month-to-month. Cancel anytime.
This week's recommendations
Proposed by AI. Waiting on your approval.
Most ad agencies are slow and expensive
You hire an agency, pay $1,500+ a month, and an account manager glances at your account once a week. Half the opportunities get missed. Costs creep up. Results plateau.
Slow iteration
Weekly check-ins at best. Anomalies and budget overruns can run for days before anyone notices.
Expensive overhead
You're paying for someone's office, their account manager's salary, their layers of admin — not for the work itself.
Opaque reporting
Generic monthly PDFs full of jargon. You can't tell what was actually changed, why, or whether it worked.
Daily AI analysis. Weekly human approval. Continuous optimisation.
A closed loop that catches more than a human alone — without ever handing an algorithm a blank cheque.
Daily snapshot & anomaly check
Every night we ingest your campaigns, ad groups, keywords, ads and conversion data into a private database. An automated check flags spend spikes, CTR drops, conversion drought and budget pacing issues.
High-severity anomalies trigger an instant alert. No more paying for a wasted week.
Weekly Claude-powered review
Each week, Claude analyses 90 days of performance against your business goals and proposes specific changes — pause this keyword, raise that bid, add these negatives, test this ad copy.
Every recommendation comes with reasoning, supporting data and one-click approve, reject or modify.
Approved changes go live
A human reviewer approves each recommendation. Approved changes are pushed to Google Ads via the official API and logged with full before/after state.
If anything underperforms, one-click rollback restores the previous state in seconds.
Everything an agency does. None of the agency overhead.
Search terms mining
Weekly negative keyword recommendations from your search terms report.
Bid & budget optimisation
Targeted bid changes on converting keywords; budget reallocated across campaigns.
Ad copy testing
AI-generated headline and description variations to combat ad fatigue.
Daily anomaly alerts
Spend spikes, CTR collapses and conversion droughts caught within 24 hours, not weeks.
Audit log & rollback
Every change logged with before/after state. One-click revert if results dip.
Plain-English reporting
Weekly email summary of changes made and what moved. Monthly branded PDF.
Quality score tracking
Quality score trends monitored at the keyword level — flagged when they decay.
Geo & device targeting
Location and device bid adjustments based on conversion data, not guesswork.
Human in the loop
Every change reviewed and approved by a real human before it touches your account.
See exactly what your ads are doing
Every metric that matters, in one place — updated daily. Here's a sample of the dashboard and reports you get.
Google Ads ROI & CPC
Google Ads Conversion Performance
Last 14 days
Sample dashboard for illustration. Your reports show your own account's live data.
Pricing
Lite
Trades, local services, single-product brands
Ad spend up to $2,000/month
- check Daily anomaly monitoring
- check Weekly Claude-powered review
- check Search terms mining
- check Audit log & one-click rollback
- check Monthly plain-English email report
- check Google Ads (Search + Display)
Pro
Growing businesses, e-commerce, multi-location
Ad spend up to $10,000/month
- check Everything in Lite, plus:
- check Telegram / SMS instant alerts on high-severity anomalies
- check Ad copy generation & A/B testing
- check Performance Max + Shopping support
- check GA4 conversion validation & tracking audit
- check Monthly branded PDF report
- check Quarterly 30-min strategy call
Scale
High-volume e-commerce, multi-platform
Ad spend up to $30,000/month
- check Everything in Pro, plus:
- check Meta Ads (Facebook + Instagram) management
- check Cross-platform budget optimisation
- check Twice-weekly optimisation reviews
- check Dedicated Slack / WhatsApp channel
- check Monthly 1-hour strategy call
- check Custom dashboard access
Why businesses are switching to AI-managed ads
| Traditional Agency | Arclight Ads | DIY (Doing It Yourself) | |
|---|---|---|---|
| Monthly fee | $1,500 – $3,000 | $399 – $1,299 | $0 (your time) |
| Account check frequency | Weekly at best | Daily monitoring + weekly review | Whenever you remember |
| Anomaly response time | Days | Within 24 hours | Whenever you notice |
| Recommendation source | Account manager experience | Claude + 90-day data + your account context | Google's own suggestions |
| Audit log & rollback | Sometimes, by request | Every change, one-click revert | None |
| Lock-in contract | 3–12 months typical | None — month-to-month | N/A |
| Setup time | 2–4 weeks onboarding | 3–5 business days | Hours per week, ongoing |
Common questions
Still not sure? Ask us directly — straight answers, no sales pitch.
How is this different from a traditional Google Ads agency?
Traditional agencies charge $1,500+ a month and an account manager glances at your account once a week at best. We use AI to monitor your account daily and surface specific optimisation opportunities every week, with every change reviewed and approved by a human before it touches your account. Faster iteration, more attention, roughly half the price.
Does the AI make changes to my account automatically?
No. Every recommendation — pausing a keyword, adjusting a bid, adding negatives, testing new ad copy — is reviewed and approved by a human before it touches your Google Ads account. Every approved change is logged with a one-click rollback, so anything underperforming can be reverted in seconds.
Is there a lock-in contract?
No. Arclight Ads is month-to-month with no minimum term. Cancel any time with 30 days notice. You retain full ownership of your Google Ads account, audit log and historical data.
What does the weekly review actually look at?
Search terms reports for new negative keyword opportunities, keyword performance against 90-day baselines, ad copy fatigue, budget pacing, conversion tracking integrity, device and audience bid adjustments, and quality score trends. Each recommendation comes with the supporting data and the AI's reasoning, so approving or rejecting takes minutes, not hours.
Do I need to switch from my current ad agency immediately?
No. Google Ads accounts can be co-managed by multiple agencies through the standard manager account (MCC) link. We typically run alongside your existing agency for the first 30 days as a no-risk parallel test, then you decide whether to keep us, them, or both.
What ad platforms do you support?
Google Ads (Search, Shopping, Performance Max, YouTube, Display) on all tiers. Meta Ads (Facebook + Instagram) on the Scale tier. Microsoft Ads, LinkedIn Ads and TikTok Ads available on the Enterprise tier — get in touch for custom pricing.
How quickly do I see results?
Onboarding takes 3–5 business days (account linking, baseline analysis, brand brief). The first weekly review fires the following Sunday. Most clients see measurable changes in cost-per-conversion within 30 days as wasted spend is trimmed and bids are reallocated. Full impact is usually visible by the 60–90 day mark.
Who actually owns the account and the data?
You do. Your Google Ads account stays in your name. We connect through Google's standard manager account (MCC) link, which you can revoke at any time. On cancellation, we hand over a full export of the audit log, recommendations history and 90-day baseline data so you keep everything we built.
Find out where your ad spend is leaking
A free 20-minute account audit. We connect to your Google Ads account in read-only mode, run our AI analysis, and walk you through what we find. No commitment, no sales pitch.
For technical reviewers
Read the Google Ads API design documentation → · Download PDF