Stop paying for clicks. Start booking jobs.

Trades we manage ads for

Why most tradie Google Ads accounts bleed money

Most tradie accounts we audit share the same five mistakes. Inherited keyword lists full of zero-volume terms ("SEO for plumbing business" = 0 searches/month in Australia). Maximize Conversions bidding on a new account with no conversion history — the algorithm has nothing to learn from and bids too cautiously to win auctions. One generic landing page serving every ad group, killing Quality Score. No phone-call conversion tracking — the agency reports clicks, but tradies live on calls. Set-and-forget cadence — the account gets touched once a month while CPC trends shift weekly.

The result is the same every time: $1,500/month in agency fees plus $2,000/month in ad spend producing 3-5 quote requests. Not enough to justify the spend, not enough to know what would fix it.

What we actually do

No fluff. This is the work that produces phone calls.

• DataForSEO + Keyword Planner volume validation. Every candidate keyword is checked for actual search volume and CPC in your geo before we bid on it. We cut anything under 30 monthly searches and anything where the CPC prices you out of the auction.
• Bid strategy matched to your conversion history. New campaign with zero conversions? Start on Maximize Clicks at a $5-$8 CPC cap. Once we have 15-30 conversions, we switch to Maximize Conversions or Target CPA. Most tradie accounts skip this step and wonder why the campaign won’t spend.
• Dedicated landing page per ad group. Generic homepage = Quality Score 4-5 = 2x the CPC you should be paying. We build one tight, conversion-tuned page per ad group: plumbing emergency / electrical switchboards / roofing repairs / suburb-specific service combos.
• Phone-call conversion tracking before launch. Google call extensions wired to conversions, click-to-call buttons tied to GA4 events, and on $50+/day accounts we set up dynamic call tracking. You see exactly which ad groups produce the calls that turn into jobs.
• Daily AI monitoring. Our platform checks your account every day for anomalies — CPC spikes, spend overruns, ad disapprovals, conversion-tracking dropouts. Critical issues page us within hours, not weeks.
• Weekly optimisation queue. Every week we review new search-term reports for negative-keyword opportunities, fatigued ad copy, bid adjustments by device/audience/suburb, and budget pacing. Every change gets queued for human approval.
• One-click rollback on every mutation. Every approved change is logged. If a bid adjustment tanks performance, we roll it back in seconds — not days of trying to figure out what we changed.
• Monthly reports that lead with calls and quotes. Not impressions, not clicks, not "engagement". The first page of every report is: phone calls received, quote requests submitted, cost per acquired job, top-performing ad groups by job volume.

Pricing

Tier	Price	Built for
Lite	$399/mo	Ad spend up to $2,000/month. Weekly optimisation review with human approval. Monthly reporting. The entry tier for owner-operator tradies testing paid traffic.
Pro	$799/mo	Ad spend up to $10,000/month. Daily anomaly monitoring + weekly optimisation. Monthly branded PDF report. Most popular for established tradie businesses.
Scale	$1,299/mo	Ad spend up to $30,000/month. Multi-platform (Google Ads + Meta). Dedicated quarterly strategy calls. For tradie franchises and multi-location operators.

All tiers are month-to-month with no lock-in. You own the Google Ads account, the conversion history, and all campaign data. We manage via Manager (MCC) access; you can revoke and continue solo any time. Audits are free — we’ll log into your existing account and tell you straight what’s working, what’s wasted, and whether we’re a good fit.

Pair it with SEO for Tradies or a dedicated tradie website and the engagement gets bundled — one team, one report, no handover gaps.

How the engagement runs

1. Free 24-hour audit (Week 0)

You give us read-only access to your existing Google Ads account (or your Google Business Profile if you’re starting from scratch). Within 24 hours you get a written audit: wasted spend, lost auctions, conversion tracking gaps, keyword volume validation, and a recommended starting structure. No obligation, no follow-up calls.

2. Setup or restructure (Week 1)

If you’re new to Google Ads, we build the campaign from scratch — keyword research, ad groups, RSAs, conversion tracking, geo and language targeting, negative-keyword foundation. If you have an existing account, we restructure rather than rebuild — preserving conversion history while cutting waste.

3. Landing pages (Week 1-2)

One dedicated landing page per ad group. We build them on our own stack (Next.js + Vercel, sub-second load times, mobile-first) and wire conversion tracking before any traffic hits them.

4. Launch + daily monitoring

The campaign goes live and our platform starts daily anomaly monitoring. Anything urgent (spend spikes, disapprovals, conversion-tracking dropouts) gets flagged to a human within hours.

5. Weekly review + monthly report

Every week, an optimisation queue is built from search-term reports, performance trends, and ad-copy data. Every change gets queued for human approval. Every month, you get a branded PDF report leading with phone calls and quote volume.

FAQ

How long until I see results?

Most tradie campaigns produce phone calls within the first 7 days. Genuine payback (cost-per-acquired-job that justifies the spend) usually takes 4-6 weeks as we collect conversion data and tune. Emergency trades (24/7 plumbing, electrical) often hit positive ROI in week one.

How much ad spend do I need?

Minimum $30/day ($900/month) in addition to the management fee. Below that, you collect data too slowly to optimise effectively. Sweet spot for most tradies is $50-$100/day, which lets you run multi-suburb coverage with enough volume to see what’s converting inside 30 days.

What if I already have a Google Ads account that’s underperforming?

That’s the most common starting point. We audit it for free, identify what’s wasted, and restructure rather than rebuild — preserving any useful conversion history while cutting the bleed.

Does the AI make changes automatically?

No. Every change — pausing a keyword, adjusting a bid, adding negatives, switching bid strategy — is reviewed and approved by a human (usually Zac) before it touches your account. Every approved change is logged with a one-click rollback.

Google Ads or SEO — which should I run?

Google Ads gets the phone ringing immediately and is ideal for emergency trades, new businesses, and quick lead spikes. SEO takes 3-6 months but compounds and stops costing per click. Most successful tradies run both — see SEO for Tradies.

Will I own the Google Ads account?

Yes. You own the account, the conversion history, the audience data, and the campaign builds. We manage via Manager (MCC) access. If you cancel, we hand it back with everything intact — no hostage situation, no lock-in. Month-to-month with 30 days notice.