Your website should book jobs while you sleep.

Trades we build for

Why most tradie websites fail

Most tradie sites we audit have the same problems. Slow to load (4+ seconds on mobile). Hard to find the phone number. Built on WordPress with twelve plugins fighting each other. No schema markup, no suburb pages, no Google Business Profile integration. They look fine on a desktop demo and lose every customer on a phone in the field.

Your customers aren’t browsing for fun. They’ve got a burst pipe, a tripped switchboard, a roof leak, or a job to quote. They’re on a phone, often outside, often in a hurry. The website that wins is the one that loads in under a second, shows the phone number above the fold, and gets out of the way.

What we actually build

No fluff, no jargon. This is what every tradie site we ship includes by default.

• Mobile-first design. Built for a phone screen first, scaled up to desktop — because the dominant share of tradie traffic comes in on a phone, often mid-emergency. Phone number visible without scrolling. Click-to-call button thumb-reachable. Quote form three fields or fewer.
• Sub-second page load. LCP under 1.5 seconds, INP under 200ms, CLS under 0.1. Hosted on Vercel edge infrastructure. Images compressed to WebP. Critical CSS inlined. We measure Core Web Vitals before launch and don’t ship until they’re green.
• Suburb landing pages. One page per major service area — e.g. /plumber-carindale, /electrician-holland-park. Each page targets a specific suburb-plus-service search with original content and trade-specific schema. Most tradies launch with 5-10 suburb pages.
• Trade-specific schema markup. LocalBusiness with the correct trade subtype (Plumber, Electrician, GeneralContractor, RoofingContractor, HVACBusiness). Service for each offering with priceRange. AggregateRating wired to Google reviews. Person for the principal tradesperson. BreadcrumbList. All validated via Google Rich Results Test.
• Google Business Profile integration. Reviews pulled into the site, click-to-direct buttons, hours and service areas synced.
• Click-to-call + quote forms wired to your phone and email. Every CTA tracked. Every form submission emailed to you within seconds plus stored as a GA4 conversion.
• Copy that converts. We write trade-specific copy that addresses what your customer is actually thinking (“will they answer the phone”, “will they turn up”, “will it cost a fortune”). You sign off on every word before launch.
• Image optimisation. Photos compressed, served as WebP with JPEG fallback, lazy-loaded below the fold. We source professional imagery where you don’t have your own.
• GA4 + Search Console wired from day one. So you can see what’s ranking, what’s converting, and what to iterate.
• Microsoft Clarity heatmaps installed. Free session recordings so you can watch real visitors use the site and see exactly where they drop off.
• Hosting, SSL, backups, security monitoring. Bundled into the $99/mo Hosting & Care package — you don’t deal with any of it.
• Domain connection. We connect your domain (or register one for you) and handle the DNS.

Pricing

Tier	Price	Built for
Landing Page	$500 one-off	Single-page site or campaign landing page. One service, one suburb, one CTA. Live in 3-7 days.
Tradie Starter	$1,500 one-off	Home, services, about, contact, one suburb page. The minimum site that ranks. Live in 1-2 weeks.
Tradie Growth	$2,500 one-off	Home + per-service pages + 5-10 suburb pages + full schema + GBP integration. The site most tradies actually need. Most popular. Live in 2-3 weeks.
Tradie Pro	$4,000+ one-off	Growth + full content writing + blog setup + commercial-services section + photography sourcing. For tradies scaling into multi-suburb commercial work. Live in 3-4 weeks.

Every tier requires our $99/month Hosting & Care package — hosting, SSL, backups, security monitoring, plus minor copy/image updates as needed. You own the site, the domain, and the code. Month-to-month on the hosting. No lock-in. Audits are free.

Already running SEO for Tradies or AI Google Ads Management with us? The website build is rolled into a single engagement — one team, one report, no handover gaps.

How the build runs

1. Free audit + scoping call (Week 0)

Free 24-hour audit of your current site (or your competitors’ if you don’t have one yet). 30-minute call to agree the sitemap, suburb list, and tier. You get a fixed quote and a delivery date in writing before anything starts.

2. Design + content (Week 1)

We draft the homepage and one service page. You review on a live staging URL — not a PDF. Real device, real load speeds, real interactions. We iterate until you’re happy with the look and tone.

3. Build the rest (Week 2-3)

Once the design template is signed off, we build the remaining pages fast — service pages, suburb pages, about, contact. Schema, GBP integration, forms, and analytics all wired as we go.

4. Launch (Week 3)

We connect the domain, set up hosting, validate all schema and forms, and push live. Then we run Lighthouse and Core Web Vitals tests to confirm the site loads under 1.5s on mobile. If it doesn’t, we don’t launch.

5. First-month review

30 days after launch we send you the first monthly report — phone calls, form submissions, top suburb pages, what’s ranking. Anything not pulling its weight gets fixed.

FAQ

How long does it take?

Landing page: 3-7 days. Starter site: 1-2 weeks. Growth site: 2-3 weeks. Pro site: 3-4 weeks. Timelines are written into the quote and we hit them.

Will it rank on Google?

Every site we build ships with the technical foundations to rank: schema markup, Core Web Vitals tuned, suburb pages, GBP integration. That gets you in the game from day one. Climbing to #1 on competitive terms like “plumber Brisbane” still takes ongoing SEO — see SEO for Tradies for that.

Do I own the website?

Yes. You own the domain, you own the code, you own the hosting account. If you leave us, we hand it all over. No hostage situation, no lock-in.

What platform do you build on?

Modern web stack — either Next.js or hand-coded HTML/CSS/JS depending on the site, always hosted on Vercel’s edge CDN. No WordPress, no Wix, no GoDaddy site builders. That’s how we get sub-second load speeds and audit scores of 85+ (Jentech rebuilt from a GoDaddy site scoring 42). Updates go through us as part of Hosting & Care.

What about Google Ads?

If you’re running paid traffic to the site, we’ll build a dedicated landing page per ad group so your Quality Score climbs and your CPC drops. See AI Google Ads Management for the paid side.

I already have a website. Do you rebuild or work with it?

Depends on the audit. If the bones are solid we optimise it (faster, better schema, suburb pages added). If it’s built on something that limits speed or SEO — WordPress with twelve plugins, Wix, Squarespace — rebuilding is usually faster than fixing. We’ll tell you straight after the free audit.